The Casual Pint Plans to Expand Nationwide

CP - 4KNOXVILLE, Tenn.  Oct 22, 2014 – The Casual Pint, a craft beer market based in Knoxville, Tennessee, is proud to highlight the franchising opportunities now available nationwide. By offering unparalleled franchise support and training, entrepreneurs can enjoy The Casual Pint mission of sharing the craft beer experience in neighborhoods one pint, one growler and one person at a time. This supportive nature has allowed the namesake to grow to six fully operational stores today with several additional planned openings this quarter. 

“The Casual Pint has really grown since our first store opened in 2011 and we’re looking forward to sharing our vision throughout the country,” said Nathan Robinette, President of The Casual Pint. “Within the first nine months of franchising, we secured nearly a dozen new owners to become the fastest growing franchise in the craft beer industry.”
While all six Casual Pint locations are in East Tennessee, the growing enthusiasm is generating interest from several states around the nation. As the franchise model stretches out of Tennessee, it will continue to focus on the take-home sale of bottles, growlers, or kegs while offering a dedicated bar area for pint tastings from an ever-changing 22 tap wall.
“Our stores offer consumers an exclusive variety of craft beers from around the world and are staffed by true beer aficionados who are experts in the field,” said Robinette. “Customers are greeted with a clean and inviting environment where they can relax and share their interests just as they would at a premium coffee shop.”
Beer sales in the U.S. continually outperform other beverages, including wine, liquor and even soft drinks. Since 2004, the craft beer market has grown more than double and now occupies approximately14 percent of all U.S. beer sales. As this trend grows, so do the business opportunities with The CasualPint. Store location appeals to the growing craft beer demographic and are typically located near malls,shopping centers, and fast-casual restaurants. The Casual Pint features refrigerated cases and shelves of bottled beer, plus plenty of seating at the bar, tables, couches, and patios for customers to enjoy a draft of their favorite brews.
In order to develop its franchise model, The Casual Pint worked with First Choice Franchise Concepts, a Knoxville-based franchise consulting firm. Dedicated to creating specialized franchise models forqualified businesses, First Choice Franchise Concepts work with business owners to develop tailoredsolutions based on their specific philosophy, business model, and needs.To learn more about franchise opportunities with The Casual Pint, visit
About the Casual Pint
The Casual Pint is a craft beer market based in Knoxville, Tennessee. Owned by Nathan and JonRobinette, the first store located on Papermill Drive opened in 2011. In 2012, The Casual Pint began franchising with the first two franchise locations opening in 2014. Dedicated to sharing the craft beerexperience in neighborhoods one pint, one growler and one person at a time, The Casual Pint offers awide selection of brews from around the globe. Now the fastest-growing franchise in the craft beerindustry, the Casual Pint’s business model is available for entrepreneurs nationwide. To learn more, visit
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